I’ve been blogging now for 2 years and I admit that for most of that time I have been blogging blindly. The time has come to be more organised about it. I need a strategy.
So this month I have signed up for Blogging 201 which is all about Branding and Growth.
It started yesterday and here’s what I have figured out so far.
Day 1 Monday 14th September
Dream Big and Set 3 Goals
- I am creating a beautiful, inspiring and useful gardening blog. It is a resource for gardeners both new and experienced.
- I am developing my blog into a website so that it is like a magazine and full of interest.
- I am building a reputation as an expert in Country Gardens. I am connecting with people around the world to develop a community of like minded readers.
- Most of all I want my blog to inspire readers to have a go at growing some beautiful plants because it’s so easy and rewarding.
Why am I doing this? There are so many benefits to growing your own flowers, herbs, fruit and vegetables. We all know that gardens are good for wildlife and I believe that gardening makes you happy and healthy. You can see a more detailed explanation about why I feel compelled to blog in Blogging 101
My Short Term Goals
I am developing a strategy to organise my thoughts and ideas.
I have a list of posts I’d like to write and there will be feedback from readers who have questions.
These will be built into my weekly schedule.
I am setting up an editorial plan for the rest of this year from 16th September – 31st December 2015.
The articles I write all have some connection to Country Gardens.
After all I’m the country garden expert!
Posts vary in length from quick short posts with just a couple of photos to illustrate the point to longer articles with detailed explanations. I am establishing a regular schedule and a weekly feature entitled How to Grow…
I am working on building relationships with people around the world.
I am developing my readership by connecting with other bloggers and finding ways to reach out to non-blogging readers too.
I am joining in with existing link parties and I’m also creating my own.
Day 2 Tuesday 15th September
Audit Your Brand
I have been working on my blog to try to get the look I want for it ever since I started blogging. I have a very clear picture in my mind of how I want it to look and more importantly to function. From 2nd August this year and for the time being Goran is my theme of choice.
But please don’t think I am sitting here twiddling my thumbs. Oh no! Today I have added a contact page to my website (in case readers would prefer to approach me directly rather than via commenting on a blog post.) and you can see it in the footer.
Ideally I’d like my blog to show readers that I know what I’m talking about, and that I am friendly and approachable too.
I would love to know what your thoughts are on my website/blog.
Specifically I’d like to know what messages this site conveys to you.
Your suggestions for changes and improvements are most welcome.
Thanks for reading, liking and commenting. Gillian :)